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Steve's Thoughts

  1. CBD is a Category – Not A Product: Let Me Explain

    CBD is a Category – Not A Product: Let Me Explain For some, the statement of CBD being a category, not a product, might sound strange. It might be confusing. Here is what goes through my head... Consumer: I take CBD every day and love it! It helps me with…(fill in the blank) To me, this sounds like: “I eat cereal every day” or “I drink wine every day” or “I drink a protein shake Read more...
  2. Re-Inventing the Side Gig

    Re-Inventing the Side Gig A side gig or side hustle is considered an alternative way to earn additional income, outside your primary job.  This is not a part-time job.  It is available to you when you want to work the side gig.  It’s not mandatory that you show up and work…you do it because you want to.  There have always been side gigs.  The main difference today Read more...
  3. VAPING: Safety or Sales?

    VAPING: Safety or Sales? When we say, Better People, Better Planet™ - we mean it.  Our existence is to provide the highest quality wellness products possible.  It’s important to us, and we know it’s important to you.  We are about safety, not just sales. Many customers ask why we don’t offer a vape pen with our premium full spectrum oil.  People are vaping Read more...
  4. Traditional Direct Selling Model – 4 Reasons Impacting Growth

    Traditional Direct Selling Model – 4 Reasons Impacting Growth Recruiting is down and growth is slowing for many US-focused direct selling companies.  For some companies – way down.  On July 31, 2019 four direct selling brands closed their doors while others continue to model potential strategic changes internally.  The industry keeps talking about the Amazon effect and social media algorithm changes.  Read more...
  5. CBD Pricing and Quality

    CBD Pricing and Quality The market is being flooded with brands during this "green rush."  That creates a few groups of companies: 1) those interested in making as much money as possible, 2) those jumping in without really knowing what they are doing and 3) those who have done their research and are working to create the best quality products available. Brands are Read more...
  6. Vitalibis' Core Values

    Vitalibis' Core Values When creating Vitalibis, my brother and I wanted to build something amazing.  Something authentically us.  Something that reflected how we were raised and a brand where all of our life experiences came together.  We put pen to paper and let the energy flow - coming up with "Be Well" as a core foundation for Vitalibis. Vitalibis is all about Read more...
  7. My Recent Journey: Pushing Through My Comfort Zone

    My Recent Journey: Pushing Through My Comfort Zone All of us have our comfort zones.  Stay within them and all feels right.  Move out of them and experience a variety of emotions: anxiety, lack of confidence, uneasiness, shyness, etc. Recently, I was asked to participate in an Amazon Prime reality show / docu-series called The Social Movement.  The concept is amazing, but I said “no” to the Read more...

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