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  1. CBD is a Category – Not A Product: Let Me Explain

    CBD is a Category – Not A Product: Let Me Explain For some, the statement of CBD being a category, not a product, might sound strange. It might be confusing. Here is what goes through my head... Consumer: I take CBD every day and love it! It helps me with…(fill in the blank) To me, this sounds like: “I eat cereal every day” or “I drink wine every day” or “I drink a protein shake Read more...

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