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  1. CBD is a Category – Not A Product: Let Me Explain

    CBD is a Category – Not A Product: Let Me Explain For some, the statement of CBD being a category, not a product, might sound strange. It might be confusing. Here is what goes through my head... Consumer: I take CBD every day and love it! It helps me with…(fill in the blank) To me, this sounds like: “I eat cereal every day” or “I drink wine every day” or “I drink a protein shake Read more...
  2. Decarboxylation – Converting THCA and CBDA to THC and CBD

    Decarboxylation – Converting THCA and CBDA to THC and CBD Time for a little chemistry, however not too much (promise).  But it’s important to understand decarboxylation since there is a lot of misinformation on the market today.  So here goes…  Decarboxylation Decarboxylation is one of the oldest known organic reactions.  It’s a chemical reaction that removes a carboxyl group and releases Read more...

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