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  1. CBD is a Category – Not A Product: Let Me Explain

    CBD is a Category – Not A Product: Let Me Explain For some, the statement of CBD being a category, not a product, might sound strange. It might be confusing. Here is what goes through my head... Consumer: I take CBD every day and love it! It helps me with…(fill in the blank) To me, this sounds like: “I eat cereal every day” or “I drink wine every day” or “I drink a protein shake Read more...
  2. Re-Inventing the Side Gig

    Re-Inventing the Side Gig A side gig or side hustle is considered an alternative way to earn additional income, outside your primary job.  This is not a part-time job.  It is available to you when you want to work the side gig.  It’s not mandatory that you show up and work…you do it because you want to.  There have always been side gigs.  The main difference today Read more...
  3. Vitalibis Cares – Even Down to the FSC Paper We Use for our Cartons

    Vitalibis Cares – Even Down to the FSC Paper We Use for our Cartons Greenwashing is a thing (unfortunately). It is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is. Over the past few decades Greenwashing has changed a lot. Read more...
  4. CBD Pricing and Quality

    CBD Pricing and Quality The market is being flooded with brands during this "green rush."  That creates a few groups of companies: 1) those interested in making as much money as possible, 2) those jumping in without really knowing what they are doing and 3) those who have done their research and are working to create the best quality products available. Brands are Read more...

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