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CBD = CANNABIDIOL


The Hemp / CBD world is still maturing. At Vitalibis we are focused on sharing accurate information, beyond the hype.

HISTORY - BE EDUCATED

Hemp is not a new fad for the wellness community. It has been around and enjoyed for thousands of years. The concept for Vitalibis began 5 1/2 years ago when our Founder was searching for alternatives to pharmaceutical drugs to help his daughter with special needs. The impacts of the oil have been amazing, so we formalized Vitalibis as a socially conscious brand. The name Vitalibis comes from two words: VITALITY and CANNABIS. It's a fitting name for sure.

Hemp and CBD have been in the news a lot lately. Many brands are chasing the money today, however people have been using hemp and cannabinoids for thousands of years for a variety of purposes: ropes, sails, paper, protein, wellness, soil remediation, etc. To learn more about this plant's history, we created the video below. Did you know people used to pay their bills and taxes with hemp in the 1600's? And to help provide you with more information about our full spectrum oil quality, safety and efficacy, we produced another short video. It's important to know that the quality of the hemp plant being used and the extraction processes are critical for creating a premium, safe full spectrum oil. Learn more why Vitalibis is the best.

STRAINS AND EXTRACTION MATTER - BE INFORMED

When selecting a great wine, the grapes and processing are important to consumers. People are interested in what region of the world the grapes are grown, what year they were harvested and what types of grapes are used in the wine. Although not a mature industry yet, consumers should also care what strains of hemp are used to create their full spectrum oils.

CBD Isolate consumers can be mainly agnostic to the type of strains, since the focus is to solely isolate out the CBD molecules. The additional elements of the plant are removed completely. For full spectrum and broad spectrum oils, the higher quality the strain the better. Similar to recreational cannabis, hemp is also grown by strain with varying levels of elements such as cannabinoids and terpenes. Unfortunately, consumers today are purchasing oil without understanding that not all oils are the same.

Additionally, hemp oil extraction matters too. Years ago, solvent extraction was prevalent (extraction using ethanol, butane, etc.). Today, the majority of the oil on the market is extracted using CO2 (sub-critical, super-critical). You can learn more about these methods by Google or YouTube searches.

When starting Vitalibis, we focused on sourcing organically grown hemp from Colorado. We use two different types of strains, so when combined we create a robust profile of cannabinoids, terpenes, etc. We also spent 18 months searching for the purest, best extraction process available. Our extraction uses a proprietary process which retains more of the whole plant extract versus what's available from solvent or CO2 extraction. Premium, safe, full spectrum oil which tastes great and works exceptionally well - no synthetic ingredients or flavor systems needed.

ENDOCANNABINOID SYSTEM - BE SCIENTIFIC

The Endocannabinoid System (ECS) is a network of receptors (called CB1 and CB2) spread throughout the body – in the brain along with the central and peripheral nervous systems. This network of receptors controls many vital life functions, including the immune system, anxiety, memory, appetite, sleep patterns, mood, stress, inflammation and pain sensation.

This critical system wasn't discovered until the 1990's. Anandamide was the first, naturally occurring endogenous cannabinoid, or endocannabinoid. It was found by Raphael Mechoulam as well as NIMH researchers William Devane and Dr. Lumir Hanus.

The body’s ECS promotes biological balance in every cell, tissue and organ supporting brain, immune, nervous and overall health and wellness. Experts believe that its overall function is to regulate homeostasis, or balance.

Endocannabinoid deficiency can be present as a result of poor diet, lack of exercise, drug abuse, environmental toxins, genetic factors, chronic stress and compromised health. A deficiency within the ECS can manifest itself into different issues: anxiety, sleep issues, pain sensation, etc. And when deficient, the ECS can be supported by full spectrum, phytocannabinoids from the hemp plant.

For a brief Endocannabinoid System overview, please enjoy the video below.

MICRO-DOSING CBD - BE CONSISTENT

After people become comfortable with a couple things about CBD: 1) it won't get them high and 2) a little bit about how the Endocannabinoid System works, the next question is typically, "How much do I take?"

Micro-dosing follows the concept of "start low and go slow." There is no universal micro-dose amount of CBD recommended because every person has a unique Endocannabinoid System. Discovering your personal ideal CBD micro-dose requires some self-experimentation.

We use an analogy to help illustrate this point further: some people consume 4 double-espressos to get through each day, whereas others may sip on a watered down iced coffee.

Each person is different in their habits, health, wellness, genetics, etc. When consuming full spectrum hemp oils some may respond positively to 5mg of CBD three times per day, while others benefit from 50mg of CBD twice a day. The key is finding the dose which works best for you.

Start with a low dosage, stay consistent over several days and increase your dosage slowly until you've achieved your desired results.

STATE OF THE INDUSTRY - BE CAREFUL

The CBD industry is still quite immature. Many new brands are launching every day to try and get a piece of this rapidly growing market, which some project to be $22B in 2020. What that means is be careful and ask questions because misinformation and low quality product are abundant.

Many brands are purchasing oil from brokers and via private label arrangements. Many brands can not qualify for US based credit card processing, so they are going to overseas providers. These brands are typically focused only on making money. They have not visited the farms, extractors or fillers. They merely design a label and carton, then pay a contract manufacturer to ship them some product. Some make illegal structure function claims (anxiety, pain, sleep, nausea, inflammation) or organic claims without including certified organic logos, to get consumers attention.

Be cautious and aware that this situation exists.

We source two strains of premium industrial hemp so that we can achieve a robust cannabinoid and terpene profile. Our strains are grown using organic farming practices and our oil is extracted using a patent-pending process (no solvent or CO2 extraction - way cleaner and better). We also purchase between 5,000 and 10,000 units of oil because we use reputable cGMP contract manufacturers to fill our bottles. This is 100% why our oil tastes and works better than others. No additives, not extra processing...just premium, safe, high-quality oil for you and your family members to enjoy.

CBD ISOLATE

CBD isolate is a pure, crystalline powder that contains only CBD. All the plant matter contained in the hemp plant, including oils, waxes, chlorophyll, and more are removed during the extraction process, offering a finished product that's CBD and nothing more. CBD Isolate products are typically clear / odorless and can be infused with terpene mixes and flavoring.

For additional informaiton, see our BLOG post.

FULL SPECTRUM / WHOLE PLANT EXTRACT

Full spectrum, phytocannabinoid rich (PCR) hemp oil contains all the beneficial elements of the plant, including cannabinoids, terpenes, chlorophyll, flavanoids, fatty acids, etc. Of the 80+ cannabinoids, the most abundant cannabinoid found in hemp is the non-psychoactive element known as cannabidiol or CBD. Unlike another well-known cannabinoid, tetrahydrocannabinol or THC, CBD will not get you high.

Due to its full range of elements, including cannabinoids and terpenes, full spectrum oils are known to have an "entourage effect" - a wide ranging, synergistic effect that is potentially more therapeutic than CBD isolate.

For additioal informaiton, see our BLOG post.

BROAD SPECTRUM

Broad spectrum is a bit of a mix between Full Spectrum and CBD Isolate.  Like Full Spectrum, the other compounds found within the plant are preserved in the extract; however, like CBD Isolate, THC is completely removed. It is found in research that trace amounts of THC help agitate the cell receptors in the Endocannabinoid System for improved "entourage effects".

TERPENES

Terpenes (pronounced tur-peens) are organic compounds that give plants flavor and smell are present in cannabis flowers.  Female cannabis plants produce glandular trichomes. These glands look like small hairs that protrude from the flowers and leaves. Trichomes house crucial compounds, including cannabinoids (such as THC and CBD), flavonoids, and terpenes.

For additional information, see our BLOG post.

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