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Behaviors and values are essential to creating authentic trust and community. We believe iconic brands must do more than just provide great products.

It's important for us to educate, inspire trust and build a diverse community. Given that, we want you to know more about our story, our culture and our Company Guiding Principles.

Vitalibis is founded on a simple phrase, "Be Well, Do Good." Our products are formulated for improved wellness, our social mission is focused on environmental wellness and our corporate culture encourages authenticity and responsibility.


If you’re like me, I had no idea we all had an Endocannabinoid System (ECS) inside our bodies. About 4 ½ years ago I learned of this critically important system, so I began to research it more. I quickly learned that the ECS system was essential to achieving balance – or homeostasis.

I immediately thought about our oldest daughter, Julia. She was born with a rare syndrome called Rubinstein-Taybi Syndrome. Julia struggled with everyday things – her body was rarely in balance. At the time, she was 13 years old and was taking 5 pharmaceutical drugs daily. Ugh!

My wife and I studied the ECS system and attended special needs conferences for about 2 years before trying a full, spectrum phyto-cannabinoid rich hemp oil with Julia. Her body reacted positively – her life and our lives were forever changed. She’s been taking hemp oil two to three times a day ever since. And now, she’s only taking 1 pharmaceutical drug.

But the introduction of the oil to Julia’s daily routine was not without worry. See, I have a very strong background in developing high-end nutritional and personal care products with industry leading, global brands. I know what Good Manufacturing Practices (GMPs) are and what product quality and consistency requires.

Each month Julia’s oil showed up “different.” The taste would change dramatically. Sometimes the oil had floating particles inside. And every other month the bottle would show up with a masking tape label. Growing frustrated, I dug deeper into the hemp oil industry.

I immediately found that the industry was incredibly fragmented and product supply was inconsistent at best. Also, I found that many oil extractors use very harsh chemicals to process their oils, and few test for heavy metals and residue pesticides. That was not acceptable to me.

This caused us to launch Vitalibis – to raise the bar on all levels of quality and safety.

Vitalibis brings world-class supply chain operators into an immature industry. We utilize responsibly sourced hemp from Colorado, USA. We test all of our oil for heavy metals, pesticides, etc. using respected third-party laboratories. We use GMP certified manufacturers. And we will never cut corners on quality or safety – never.

In addition to selling great products, we wanted to build a brand that matters – one that positively impacts people, profits and the planet. This inspired our social mission which is related to AIR / LAND / WATER / PEOPLE.

We are creating something very special and we launched as a public company for additional transparency. These are exciting times and we’d be honored to have you on Team Vitalibis – as a Customer, Ambassador, Advocate and/or Investor.

Take care and be well.


Our belief is that people today want to connect with brands they trust and align with their values. We know you have many options to choose from, however we will do our best to earn your business and partnership using our FACS framework - Fun, Aspirational, Clean, Smart.

Additionally, we believe that those who work for Vitalibis must believe in our mission, vision and goals. We've included our Company Guiding Principles below to further highlight who we are and why we are doing what we do.


We all work hard and work through the challenges of life everyday. We get it. So, one of our foundational elements at Vitalibis is to have fun. From an office culture of "Mandatory Flip Flop Fridays" to providing bucket-list level experiences to our most loyal Ambassadors. Earth has some amazing adventures - let's enjoy them together.If you have any specific bucket-list items you'd love to enjoy, drop us a note. We really want to hear from you so we can make them a reality.


It's exciting to set goals and achieve things we desire. At Vitalibis, we want you to want more for yourself. We endeavor to create brand experiences that attract and deliver value, from our brand promise to our great products to our fun experiences to our passionate Ambassadors.


A major focus of ours is to provide you with safe, efficacious products. We have high standards and will work hard to ensure our products do not include harsh chemicals. At our core, we are a lifestyle brand promoting health and wellness. It just so happens that we believe the cannabis plant has amazing properties, and as a result, we are excited to share our Vitalibis products with you, your friends and your families.


Education is important - we've uncovered a lot over the past several years and want to help others along their learning journey. Our desire is to share with our friends, family and community the knowledge and insight we discover - from research to clinical studies to personal experiences.

Company Guiding Principles

  • Treat all people fairly and with respect; and recognize that they have a life outside of work.
  • Don’t wear out the carpet from your car to your desk; get to know people, this is a “we” company, not an “I” company.
  • Unless your title is needed for a decision, shelve it; roll up your sleeves and do what needs to get done in every moment.
  • Endeavor to keep learning while also mentoring others; your experiences and skills are valuable and insightful.
  • Apply the 39/1 Rule; work 39 hours per week and take 1 hour to reflect and improve next week.
  • Never compromise who you are; you are unique and we hired you for that reason, so own it.
  • Respect the environment; we are all crew on spaceship Earth.
  • Respect your health; eat well, exercise, use safe products and meditate 15 minutes each day.
  • Volunteer to help others less fortunate than yourself; it makes a difference for you and them.
  • Give back; financially, spiritually and emotionally.
  • Have fun; celebrate the large and small victories; but do it with class and respect.
  • Mandatory FFF = Flip-flop Fridays! Always and forever.

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