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OUR MISSION


We follow a basic principle – be well, do good. This is important to us. It’s in our DNA.

We created Vitalibis because we love health, wellness and the outdoors. Our vision is big, so we defined a social impact strategy around four key elements: AIR / LAND / WATER / PEOPLE.

  • Air
  • Land
  • Water
  • People

Together with thoughtful non-profit partnerships, we will positively impact lives and the environment. Our diverse community will support, educate and celebrate with each other while doing good.

When creating Vitalibis we wanted to help others and the environment in unique ways. There are so many incredible organizations doing great things, yet they are underfunded or unknown. We decided to assist non-profits with strong environmental or neuro-emotional missions. Highlighted below are a few areas where Vitalibis will focus - we look forward to funding, helping and increasing awareness of many worthy causes.

NON-PROFITS

We all know people associated with non-profit organizations - there are thousands of them spanning hundreds of impact areas. For the most part, non-profits serve one distinct purpose – to better the world.

Unfortunately, non-profits usually lack resources and funding. We could pick one or two to align with, however we'd rather let you, our customers, pick which ones you care about the most. This way we increase their awareness and impact.

Each month we will honor one or more non-profits. We'll highlight them and we'll allocate a percentage of sales to support them. If you work at a non-profit or support an organization doing amazing things, please let us know!

AIR - LAND - WATER - PEOPLE

The non-profits we look to support will fall into one of four categories: Air, Land, Water and People. Some support will be in the form of awareness, some financial and some through volunteering efforts. This is very important to us - helping is in our DNA.

Air Example

CO2 OFFSET

The average American is responsible for about 50,000 pounds of CO2 per year. That's the amount of CO2 emitted by driving a car for 36 days, non-stop!!! To help offset CO2 footprints, Vitalibis will be partnering with organizations like CarbonFund.org to support their forestry, energy efficiency and renewable energy initiatives.

Land Example

BEE PRESERVATION

"Ever wondered where all the food that you eat comes from? Well it might surprise you that a significant proportion is provided by bees one way or another.

If you look at the plate of food on your dinner table, bees have played their part either pollinating the many vegetables and fruits we eat directly, or pollinating the food for the animals that we then consume. And that’s not all bees do for us - honey and wax are two other important products that come courtesy of bees.

But honey bees are disappearing globally at an alarming rate due to pesticides, parasites, disease and habitat loss. If these little insects that help provide so much of the food we eat were to vanish, what would we do without them?"

Excerpt from: iWonder - Would we starve without bees?

Water Example

SHARK CONSERVATION

"Sharks have been swimming the world’s oceans for more than 400 million years — 100 million years before the first dinosaurs appeared on land. But today, shark populations are being decimated by commercial fishing, putting some species in danger of extinction.

Each year, humans kill more than 100 million sharks worldwide. This includes the tens of millions of sharks that are caught annually for their fins, which are one of the world’s most expensive seafood products.

As top predators, sharks help to manage healthy ocean ecosystems. And as the number of large sharks declines, the oceans will suffer unpredictable and devastating consequences. Sharks help maintain the health of ocean ecosystems, including seagrass beds and coral reefs. Healthy oceans undoubtedly depend on sharks."

Excerpt from: Predators as Prey: Why Healthy Oceans Need Sharks

People Example

VETERANS AFFAIRS

There are many ways to thank a veteran for his or her service, but helping the people who help them readjust to civilian life, deal with battlefield trauma and treat their wounds is just about the best way to do so. According to the Department of Veterans Affairs, there are roughly 22 million veterans in the general U.S. population. The number of veterans from recent wars in Iraq and Afghanistan is expected to surge to 3.8 million in 2018, but there are still 7.2 million veterans from the Vietnam war alone. Roughly 30% of those newest veterans has a service-related disability, while about 8% live in poverty. Vitalibis will work to help.

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