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OUR MISSION


We follow a basic principle – be well, do good. This approach helps foster a wellness-focused ecosystem founded on positive improvement.

We created Vitalibis because we love health, wellness and the outdoors. Our vision is big, so we defined a social impact strategy around four key elements: AIR / LAND / WATER / PEOPLE.

  • Air
  • Land
  • Water
  • People

Together with thoughtful non-profit partnerships, we will positively impact lives and the environment. Our diverse community will support, educate and celebrate with each other while doing good.

At Vitalibis our products are formulated for personal wellness - helping people feel better. Our Social Mission is focused on improving a "wellness ecosystem" - helping our planet evolve better.

We want to help others and the environment in unique ways. We want to raise the bar on social improvement and corporate responsibility. As a member of Team Vitalibis, we want to hear about what matters most to you.

What organizations do you want to help? What causes do are you most passionate about?

HEALTHY PLANET INITIATIVE™

We all know people associated with non-profit organizations - there are thousands of them spanning hundreds of impact areas. For the most part, non-profits serve one distinct purpose – to better the world.

Unfortunately, non-profits usually lack resources and funding to fully implement their missions. We could pick one or two to support, however we'd rather pick ones which our community cares about the most. This way we increase their awareness and impact.

The Vitalibis Healthy Planet Initiative™ is maximized through our technology platform. Each non-profit receives a unique website URL. When someone purchases products via the unique URL, Vitalibis will allocate 20% of each product sale to the non-profit's general fund. Our way of giving back! If you work at a non-profit or support an organization doing amazing things, please let us know!

AIR / LAND / WATER / PEOPLE

We are inspired by many organizations who's purpose is to help reverse the steep decline in the overall environmental health of our planet. We created these four categories - AIR / LAND / WATER / PEOPLE - to ensure we provided a diverse offering of awareness and support. Our planet's interconnected ecosystem needs our balanced attention and stewardship.

Air

BEE / POLLINATOR PRESERVATION

Beyond the role played by insects as pollinators, they also support other wildlife by being one of the main food sources of birds and other species. Bees, flies, beetles and wasps all play invaluable roles in our environment as pollinators of our orchards and fruit fields but also as predators, and decomposers.

The use of multiple pesticides and insecticides is often mentioned as a driving factor in the alarming decline in insect populations through widespread contamination of landscapes and a toxic “cocktail effect”. A certain class of insecticides – neonicotinoids – has been shown to cause considerable harm to honey bees and wild bees, making the work of the Planet Bee Foundation more important than ever in the safeguard of these key actors of pollination.

Land

TREE / FOREST RESTORATION

Forests are under multiple threats from rogue deforestation and agricultural clearings to devastating wildfires. In 2017, we lost more than one football pitch of forest every second, according to a global satellite survey.

Trees and forests provide many services including storm-water runoff reduction in urban areas, air and water filtration, carbon sequestration, energy conservation, and provide habitats for numerous insects and wildlife. In total, these services have been valued at more than $500 million a year in megacities.

One Tree Planted is one of our partner nonprofits dedicated to global reforestation. Their action is key in forest recovery, watershed rehabilitation and habitat preservation.

Water

SHARK CONSERVATION

As top predators, sharks play a key role in the health of our oceans. As apex predators they regulate other populations of marine wildlife, but they are themselves ill-equipped to withstand predation and are highly vulnerable to human exploitation.

The appetite for shark fins around the world, especially in Asia, has put increasing pressure on shark populations, driving their decline and is now threatening 60 percent of shark species. Beyond the ecological crisis it generates, shark finning is also one of the most inhumane form of animal exploitation.

Shark Allies has worked with legislators to ban the trade and possession of shark fins in the US, starting with the State of Hawaii in 2010, and in other Pacific Nations.

People

CHALLENGED ATHLETES

Everyone has a different life journey to experience. Those born with special needs, survivors of debilitating diseases, wounded warriors and many others have additional challenges to navigate each day.

The Challenged Athletes Foundation (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life.

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